Online Marketing

We make our beauty platform inspiring and engaging.

For us beauty means using data, performance, content, and traffic to drive the growth of our beauty platform.

This means turning business challenges and customer trends into innovative marketing solutions to develop brand presence, driving sales, and grow audience engagement. Our online marketing, data & CRM teams work together with country units, stores, tech departments, and product and project managers to further shape digital experiences at scale. namely our DOUGLAS-Card. We are additionally respondible for our exclusive Douglas partner program and our fast-growing shopping segment. Our performance marketing experts, digital talents, marketing enthusiasts, app natives, and data lovers are imperative in setting trends, coordinating marketing campaigns, managing our partner brands, transfroming data and collecting valuable customer insights. Our work has helped DOUGLAS in becoming an inspiring beauty platform – in fact, the number one in Europe! That’s THE CODE BEHIND BEAUTY.