E-Commerce, data, content and innovation.
Yes, we do beautiful: Beauty is our business.
And today, digital is our business-accelerator.
Code, data, stores, systems – all these things contribute to Douglas becoming a major beauty eCommerce platform and a true cross-channel provider.
The continued expansion of our fast growing e-commerce business is the focus of our #FORWARDBEAUTY.DigitalFirst business strategy. Based on the philosophy of DIGITAL FIRST, DOUGLAS integrates online shops, marketplace and stores into Europe’s No1 premium beauty platform. Hence, focusing its growth strategy on digital, data-based beauty retail.
My Code Behind Beauty: “I am proud of the team. If the right people work together, pull together and have a lot of passion for the topic – I think then you can do anything. Dream Big!”
How did we actually go from a traditional retailer to the first fully-integrated European beauty platform? And thus one of the most important employers for digital experts?
An attractive brand and a strong platform with state-of-the-art technology. This is what Douglas stands for today. We want to be THE one-stop shopping destination and inspiration for beauty. Anyone who thinks of beauty and e-commerce in Europe should think of Douglas.
So today we are a growing digital employer. And, our people are: THE CODE BEHIND BEAUTY.
net sales in eCommerce
CRM member (beauty card owner) in Europe
already went live with DOUGLAS LIVE-Shopping